About – Projeto Açaí

The origin of PROJETO AÇAÍ

Back in 2017, our family had a small sandwich shop barely holding on...

One day, I told my old man about my surfing days in Brazil—about how, after riding some gnarly waves, nothing hit quite like a fresh bowl of ice-cold, deep purple açaí. He tried it, closed his eyes, and BOOM!!

he was back on the beach with me, riding a perfect, endless wave in Rio

Açaí was practically unknown in Dubai, which made no sense, because this city is an endless summer!

açaí is the ultimate heat-beating, energy-giving superfood

So we said “yallah vamos, let’s go all in!” We poured every ounce of heart, soul and savings into turning that tiny shop into Projeto Açaí. And now?

We’re bringing real, authentic, straight-from-the-Amazon ORGANIC & FAIRTRADE açaí to the people of Dubai

Our açaí story

100% Organic & Fair Trade Certified

Sourced straight from the Amazon

Every bowl helps protect the rainforest

Our açaí (ah-sigh-EE) is real, pure and packed with goodness. No weird syrups, no fake colors—just deep purple, wild-harvested, nutrient-rich magic straight from the Pará region of Brazil. And here’s the kicker:

5% of every açaí purchase goes back to protecting the Amazon and supporting local farmers

With every bite, you’re not just fueling up—you’re helping keep the lungs of the earth alive, supporting indigenous farmers and making sure their kids get an education.

Good for your body, good for the planet. That’s the way we roll